Pl. 3
Editorial
Common Ground
Art direction and design for a quarterly magazine about land, food and the people who grow it.
Client
Common Ground Quarterly
Role
Art direction, editorial design
Year
2024
Discipline
Editorial
N° 01 — The brief
A new print magazine with a big subject and a small team. They needed a format, a grid and a type system the editor could keep running for years.
N° 02 — The approach
A generous 240 × 300mm format, two paper stocks and a strict twelve-column grid with room to break it. Headlines are set in a high-contrast serif; body in a book face chosen for long reads. Each issue has a colour taken from the season’s soil.
N° 03 — The outcome
Eight issues so far, stocked in 140 shops in eleven countries. Shortlisted for Stack Awards’ Best Original Non-fiction.
Issue 06 cover
Opening spread
Feature layout
Contents and grid
Back of book
Stacked issues
“
Nell gave us a magazine we can be proud of for a decade, not just one issue.
Ruth Okafor, editor
Up next — More work
