Pl. 2
Packaging
Tidewater Coffee
A packaging system for a coastal roaster: one bag, endless colours, every label set by hand.
Client
Tidewater Coffee Roasters, Cornwall
Role
Packaging, identity refresh
Year
2025
Discipline
Packaging
N° 01 — The brief
Tidewater roast twelve single-origin coffees that change with the seasons. Their old bags needed a new print run for every coffee, which was slow and expensive.
N° 02 — The approach
One bag, printed once in a deep sea blue, with a label system that changes for each coffee. Every label carries a tide chart for the week it was roasted — a small detail customers collect. The type is a sturdy slab serif with tabular figures for the tasting notes.
N° 03 — The outcome
Packaging costs fell by a third, new coffees reach the shelf in days, and the bags won a Pentawards bronze in 2025.
The full range on a shelf
Label system
Tide chart detail
Retail box
Café cups
Tasting cards
“
The labels are so good people frame them. We didn’t expect that.
Jo Pender, head roaster
Up next — More work
